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Baby G has inherited G-Shock “tough watch” identity, including its shock-resistant structure and impressive water resistance, using such means as front protector and side buttons to provide shock resistance for its small case. But Baby-G has also added designs and colors with completely feminine appeal. Not just cute, not just tough, Baby-G is continually offering surprising innovative functions and fashionable styling that appeal to active, free-spirited women.

Baby G has three categories: “Tough, Cute, and Cool” for the girls who live their lives in their own way. Now you can take one that will suit your lifestyle! 😉

Girls’ Generation embodies the “Tough, Cool, Cute” concept of Baby-G, Casio’s shock resistant watches for women and will represent the face of the brand in South Korea, China, Hong Kong, Macau, Taiwan, Vietnam, Thailand, Indonesia, the Philippines, Malaysia, Singapore and Australia.

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Taeyeon, Jessica, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona and Seohyun are the nine members who make up the South Korean girl pop group Girls’ Generation.

After the success of South Korea’s SM Entertainment’s boy band, Super Junior, the company planned to debut a new girl group, featuring a start-up roster of 11 members. Prior to the debut of the group, rumors were that the group would be named “Super Girls” after their so-called male counterparts, Super Junior.

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