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When I was told that Casio will be sponsoring few of us MHB bloggers their latest Baby-G watches with Girls’ Generation as the new faces, my heart was screaming with joy! First, it’s freaking Baby-G. A brand that is no stranger to us since those days when we were in school. Moreover, with the famous K-pop girl group as their ambassadors, I definitely have zero doubt that the watches are going to be one of the COOLEST among all collections.

K-pop fever has gripped South East Asia and indeed the rest of the world in the last few years, and South Korean girl group Girls’ Generation has become a familiar name to young Malaysians of all races.

Taeyon, Jessica, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun are the nine members who make up the South Korean girl pop group Girls’ Generation. The group gained attention early in their career with the songs “Into the New World” and “Kissing You” but it was in 2009 that they took South Korea by storm with their hit single “Gee”.

There was no turning back from there on as the Girl’s Generation began to conquer the Korean music industry with follow-up singles “Tell Me Your Wish” or better known as “Genie”, “Run Devil Run”, and “Oh!”. Due to online media platforms like YouTube, they also started to garner fans from across the region with millions watching their videos.

Click picture to watch on YouTube

In 2011, they returned to the Korean music scene with “The Boys”, which was released in three languages: Korea, Japanese, and English. Girls’ Generation have sold over 100,000 copies for each of their six Korean releases, and impressively within five years after debut, the group has sold a total of over 4.4 million albums and 30 million digital singles.

The girls have become fashion icons not only in South Korea but throughout Asia and so it’s no wonder that Casio Computer Co. Ltd. signed Girls’ Generation as the face (or rather faces) of a Baby-G advertising campaign that began in July 2012.


Girls’ Generation embodies the “Tough, Cute, Cool” concept of Baby-G | Casio’s shock resistant watches for women

Launched in 1994, Baby-G is Casio’s watch brand for young and trendy women which inherits the toughness of the shock-resistant Casio G-Shock watches. Since then, the basic shock resistance and superior waterproof performance of Baby-G has evolved with additional features and higher performance, including solar-powered systems and neon illuminators.

The multiple Baby-G designs not only taps the latest fashion trends but also allows individual expression with limited edition models available every now and then, and are available in a rich spectrum of colors making Baby-G watches a highly versatile fashion accessory.

Girls’ Generation as a highly versatile girl pop group whose members not only sing, but also appear as models and actresses on TV, in commercials, and in films, is the ideal match for the Baby-G brand. Also known as SNSD among their fans (who are called ‘Sone’) the group is adaptable yet tough, active, sporty, healthy, beautiful and complemented by the individuality of each of the nine members’ fashionable lifestyles. They will represent the face of the brand in South Korea, China, Hong Kong, Macau, Taiwan, Vietnam, Thailand, Indonesia, the Philippines, Malaysia, Singapore as well as Australia.


LOoK! My Baby-G.

You have NO idea how much I L O V E the design that Casio specifically chose to give me. Love love love mad love! What more it is the one SNSD Yoona is wearing, the singer I adore most in Girls’ Generation.

Oh thank you Casio.

I am wearing BGA-151-7B

Features include shock resistant, 100m water resistance, world time, 1/100-second stopwatch, countdown timer, 5 daily alarms (with 1 snooze alarm), and LED light.

White and gold have always been my top favorite colors, and the design that came along with it is really chic and classy.

Just the perfect easy-to-match timepiece to live my daily style with!

SNSD Yoona with “OUR” watch! awww… :’) *giggles*

With so many thoughtful prezzies from J, family, friends and now. . . CASIO for Christmas and New Year, this has gotta be one of my happiest year ends EVAR.




Baby-G timepieces are available at authorized retailers across Malaysia and at G-Factory outlets at:


Isetan KLCC

3rd floor, Suria KLCC,

Kuala Lumpur City Centre,

50088 Kuala Lumpur.


Fahrenheit 88

Lot F1.44, 1st floor,

179, Jalan Bukit Bintang

55100 Kuala Lumpur.


Sunway Pyramid

Lot F1.82, 1st floor,

No.3, Jalan PJS 11/15,

Bandar Sunway, 46150 PJ



Paradigm Mall

Lot 2F 09,

No.1, Jalan SS7/26A

Kelana Jaya, Petaling Jaya



Dataran Pahlawan Melaka

BS007, Lower Floor,

Dataran Pahlawan,

Bandar Hilir, 75000 Melaka.


City Square Johor Bahru

Lot MK2-13A, Level 2,

Johor Bahru City Square,

Jalan Wong Ah Fook

80000 Johor Bahru


For more info please visit www.facebook.com/CasioTimepieceMalaysia

Malaysian distributor: www.marco-groups.com/my/

Casio International Website: www.casio-intl.com/asia-mea/en/wat/baby_g/




Casio Love Share, Esty.








Photo credits: Marco Corporation, soshified.com http://www.baby-g.co.kr