The first tablet with an expandable keyboard dock on Android 3.0

Asus announced the official release of the Eee Pad Transformer in Malaysia yesterday (18th May 2011) here at GSC Signature, the Gardens which has been highly anticipated as the perfect tablet solution for both media consumption and mobile productivity.


During the press release, ASUS system Country Manager, Stanley Chen called the launch the most historical moment in the tablet PC market. Echoing the slogan of “My Multiple Lifestyle, I decide”, ASUS Eee Pad Transformer is the best tablet choice for users looking for both media consumption and mobile productivity. “The Eee Pad Transformer is much more than a tablet. It is a new milestone for the Android device for the market. We are offering superior features with competitive pricing,” said Stanley who also demonstrated some of the key features on the Eee Pad Transformer.


The proven results show that the Eee Pad Transformer is the best selling tablet in The United States e-tailers, including and Best Buy. Not only that, ASUS Eee Pad Transformer has been bestowed the 5-star Award Winner by Stuff Magazine in the United Kingdom.



“We are extremely thrilled as the distributor in Malaysia to bring the Eee Pad Transformer to our end users. I strongly believe it is a must-have tablet and will perform very well in Malaysia,” said JH Soong, Executive Director of ECS Astar.

Transform to notebook mode with longest hours of battery life

The innovative Eee Pad Transformer sets itself apart from other tablets on the market by featuring a QWERTY keyboard docking station which offers two USB slots, SD card reader and extends battery life up to 16 hours, turning the tablet Transformer into a full-fledged notebook. It also boasts an IPS panel made from a durable, scratch-resistant glass viewable at angles up to 178 degrees, and produces a crisper and more accurate colour range by up to 50% when compared to other tablets in the market.


Powered by Google’s Android Honeycomb, a revolutionary operating system specially designed and optimized for tablets, the Transformer enables users a full web experience for on-the-go web browsing, communicating and casual computing. Supporting Adobe Flash 10.2 and the ever growing Android Market, entertainment is a finger swipe away.

Preloaded on the Transformer is Polaris Office 3.0, a professional mobile office Solution which enables users to edit various types of office documents including documents (.doc), spreadsheets (.xls) and presentation (.ppt) files, making the Transformer very attractive for professional use. In addition, the ultra-convenient ASUS Webstorage with one year of unlimited storage provides worry-free cloud computing.

Powerful mini-cinema entertainment on-the-go

One of the very first tablets to reach the market with NVIDIA Tegra 2 dual-core processor, the Transformer browses the web at blazing speeds, providing a snappier response time and better performance when multi-tasking. Sporting a HDMI 1.3a port, the Transformer can connect to a HDTV and 5.1 surround sound system, delivering cutting edge graphics and an enhanced multimedia experience we have never seen before.

A 5MP rear – and 1.2MP front-facing camera and shoot and record HD video, which can be played back in stunning 1080p. Output to HD video on HDTVs is also available via a mini HDMI output port, making it a true mobile entertainment device.



How much is ASUS Eee Pad Transformer?

The suggested retail price (SRP) of ASUS Eee Pad Transformer (Tablet + Keyboard) is RM1,799. And RM1,498 for tablet only.


When can I buy the Eee Pad Transformer?

The Eee Pad Transformer is available for pre-order in Malaysia today until May 25, 2011. Consumers will be able to receive their dream gadget fom ASUS concept store.

Check out more details from ASUS Malaysia Facebook Fan Page at




Was modelling for the official launch of ASUS Eee Pad Transformer at GSC Signature, the Gardens yesterday as a featured blogger, together with my dearest Jocelyn Coco. To pose with a product for purposes of display and advertising in front of so many photographers is definitely not easy. And frankly, I think I suck at it. Was constantly worried that I might trip and fall with the tablet and screw up their historical event because I’m clumsy lke that. Luckily it was just for a short while and it went smoothly. However, it was indeed a fun experience! Of course, many thanks to ASUS Malaysia, Alan Yun, Sidney Kan and Camy Ling for having me. =)




 Yours truly, Esty.